Marketing and Branding with iTunes U

Page history last edited by S. Landau, PM 1 yr ago

 

  1. Introduction
  2. Selected Resources
  3. Identification Stratification of Target Audiences
    1. Current Students, Faculty & Staff
      1. NYC Students
      2. NYS Students
      3. National
      4. International
    2. Prospective Faculty
    3. General Public
      1. General Public: NYC
      2. General Public: NYS
      3. General Public: National
      4. General Public: International
  4. Key Messages/Objectives by Audience
  5. Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values
  6. Optimizing the Impact of Video: Audiences, Subject Matter, Production Values
  7. Special Cases: XYZ Community College, CUNY
  8. Special Cases: ABC College, CUNY

 

Introduction

There seems to be precious little in the public domain that addresses how best to approach and to take advantage of the communications channel that iTunes U offers to colleges and uniiversities. The focus of this page then is to encourage the collaborative development of an iTunes U marketing plan for The City University of New York and its constituent colleges, schools and programs. We've started this page off with some suggested sections.

 

As a beginning, brainstorp and add sections and subsections to identify key elements and information ategories that might be included the the plan. Later, we can add content to fill out the plan.

 

Selected Resources

 

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